#PhillyWantsLeBron
Lead copywriter on a stunt campaign that sparked a national conversation. The mission? Get LeBron James to sign with the Sixers. While LeBron followed his dreams of Hollywood, our campaign got tons of press and billions of impressions online.
Power Brand Guidelines
Partnered with a brand agency to launch a re-brand of Power Home Remodeling. Helped create company story, values, and mission as well as the brand’s new voice & tone guidelines, headlines and slogan, manifesto, etc.
Created brand guidelines for a new philanthropic division of a billion-dollar brand including crafting their mission statement, strategic pillars, initiative names, etc.
Power For Good
Nonprofit Campaign Video
Alex’s Lemonade Stand Foundation is the leading non-profit fighting pediatric cancer, one dollar at a time. This campaign video follows the journey of a dollar bill donated to Alex’s, from donation to funding an innovative trial.
Crafted the official employee recruitment brochure for a billion-dollar brand who has been named #1 Workplace for Millennials and the #14 Best Workplaces in the Country by FORTUNE magazine.
Recruitment Brochure
Pitch deck for a tech conference in Philadelphia, PA, including theme, look and feel, voice & tone and installation ideas.
Pitch Deck - Create Tech Conference
Pitch Deck - Employee Experience
Pitch to former Chief People Officer of Zappos, Holly Delaney, on how to improve employee experience for new sales hires.